
King Kong Magazine: Pretty Sick
- Client
- King Kong Magazine
- Year
- 2026
- Duration
- 5 days
- Type
- Client Work
Anarchy story for King Kong Magazine. Shot in one day in an empty building in Lower Manhattan, September 2026.
An anarchy-themed editorial with the band Pretty Sick for King Kong Magazine. I produced the shoot and consulted on creative direction: researching and building the visual language, scouting and mapping a vast empty building into a one-day location for the whole crew, and planning every set.
- 1
- day
- 4
- floors
- 11
- sets
- 8
- hours, 9 to 5
- 15+
- crew
01The brief
Pretty Sick’s album Anarchy was the starting point. King Kong’s issue asked for something stranger, and the photographer and I built the visual language from the band’s own words, the neighbourhood their sound came from and the painters and filmmakers who make ordinary rooms feel haunted.
“An uncanny collision between fantasy and reality, beauty and terror.”
02Anarchy, Lower East Side
Glamcult described Pretty Sick’s sound as grown out of grunge, shoegaze and “the particular teenage urgency of Lower East Side DIY” (Evita Shrestha, Glamcult), so the research started there.
- 1950s–70s
- Money drains out of the Lower East Side; buildings are condemned.
- 1960s
- The Holy Modal Rounders mix anarchy and folk into proto-punk “freak folk”.
- 1970s
- Artists move into the decaying buildings. CBGB opens on the Bowery; DIY becomes a way of life.
- 2026
- Anarchy: “the collective search for meaning that comes with having to build those structures for ourselves” (Glamcult).
03Dreams, sleepwalking, the dead
In Sabrina Fuentes’ Glamcult interview about Anarchy, the conversation turned to sleep: sleepwalking, sleep paralysis, dreams that came true and a grandmother who visits in them. That became the emotional core of the shoot: a body moving through rooms half-awake, between worlds.
“I would sleepwalk terribly, and when I got older, I had bad sleep paralysis every day for a year.”
References
Themes that emerged
Hover any point to trace its links
- Theme
- Source
- The shoot
04Mapping the building
The location was a huge, empty building with no one on site to guide us. I walked every floor, photographed each usable room and drew up plans with numbered sets for floors 2, 4, 5 and 6, so the whole crew could find base camp, each set, bathrooms and exits.
Every set got a shot plan: the image, the light, the kit and references for the photographer and stylist.
Hover a numbered room to see it and its shot plan

The day: 9:00 call to 5:00 out
- 9:00 Call, fittings, HMUA
- 5:00 Out
05Credits
- Photographer + creative director
- Phoebe L. Erwitt Smolan
- Producer + creative consultant
- Maria M
- Production assistant
- Amélie Chanfreau
- Stylist
- Ava Lorentzen
- Style assists
- Azelle Andreah, Adrian Lindayag, John Frasca, Ava Roark
- Lighting
- Sage Morei, Jesse Smolan, Joshua
- Makeup
- Krystan Brandt
- Hair
- Harley Beman
- Talent
- Sabrina Fuentes