Tokaijin Hausu
- Client
- Curated by Chu × Sozo
- Year
- 2020
- Duration
- 4 months
- Type
- Client Work
A night of live music, DJs, food and a fashion show at Melkweg, Amsterdam, made with Chu and the fashion brand Sozo. I organised and curated the event for Melkweg, and creative directed Sozo's fashion show: styling the looks, sourcing accessories, and casting the models.
01Poster
02Art direction for Sozo
My deck for the fashion show: a general moodboard, then makeup, accessories and location. Vintage Japanese nostalgia and retrofuturism, after old Kawasaki motorbike ads.
- Makeup
- Red and black lines, flame-inspired shapes or very minimal line drawings on faces, varying between models
- Accessories
- Motorbikes and their gear: helmets, gloves, biker boots; vintage computer headsets, fans; robotic poses
- Location
- Studio shots of the clothes, plus a group shot of all the models at dusk in a park or industrial setting in Amsterdam West
03Runway show
My creative direction for Sozo: styling, accessories and casting, shown on a hazard-striped runway, then the full line-up on stage.
04Behind the scenes
Hair, makeup and fittings backstage, and the Sozo stall.
05Live music
06Afterparty
DJs played through the night after the show.